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Holiday Shopping Guide for Wisconsin's Best Stores

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Wisconsin’s wide range of top-notch shopping spots will drive you home with a car full of the perfect holiday gifts (and not a completely empty wallet!). With outlets featuring your favorite brands at reasonable prices and smaller shopping districts for the more fascinating treats, Wisconsin will help you find everything you need this holiday season. Here are our favorites.


Outlets at the Dells, Baraboo, WI

The Wisconsin Dells has so much to offer. Besides being the Waterpark Capitol of the World, they have great shopping—the Outlets at the Dells especially. Great prices on top of some of the most sought-after brands around. From favorites like American Eagle and Banana Republic to classics like Coach and J. Crew, you’ll find it all here.

Mayfair Mall, Wauwatosa, WI

The Mayfair Mall is an enclosed mall located in Wauwatosa, Wisconsin. Check out their department stores, food court, and movie theater. Get all your holiday shopping and gift wrapping done in one place! Whether you’re looking for an edgy gift at stores like Hot Topic or the newest Apple gadgets, the Mayfair Mall is here to help you out.

Hilldale Shopping Center, Madison, WI

Find both exceptional shopping and dining at Hilldale Shopping Center. Indulge in name brands, find great deals or pick up a dining gift card. Eat, drink, shop, and be merry at Hilldale in Madison.

Bay Park Square, Green Bay, WI

Bay Park Square is Green Bay’s chosen holiday shopping centers. Grab a few holiday deals during their extended hours, take a picture with Santa, and get your gift-wrapping done in one place. Plus, their website contains different deals and coupons for shoppers.

Greenway Station, Middleton, WI

Greenway Station is another remarkable dining and shopping experience in the Middleton area, much like Hilldale Shopping Center. Shoppers can find artisanal stores and their beloved department stores and grab a bite to eat in true Wisconsin fashion.

Johnson Creek Outlet Mall, Johnson Creek, WI

Grab name-brand products and gifts for great outlet store prices at the Johnson Creek Outlet Mall. Located conveniently between Madison and Milwaukee, it’s an easy drive for an iconic shopping encounter. Browse home goods, jewelry, children, business attire, and athletic stores.

Wisconsin Dells Downtown, WI

The stores in downtown Wisconsin Dells have so much to offer. Shop bountiful small businesses, beloved antique stores, tourist gift shops, and much more.  Their downtown is filled with sumptuous food options as well.

Historic Third Ward, Milwaukee, WI

The Historic Third Ward is one of Milwaukee’s treasures. Local stores fill the Milwaukee St. shopping area, making it quite a wonderous place to find your gifts.  Shopping local is a great way to support the community and ensure that your gifts will be originally perfect for your giftee.

Downtown Delafield, Delafield, WI

Downtown Delafield is a quaint area to knock out your holiday shopping with ease. While not everything is within walking distance, it is however within a short drive of each other. If you aren't looking to make a trip to the Milwaukee area, Delafield is a great alternative to the hustle and bustle during the holiday season.

Fox River Mall, Appleton, WI

Escape the chilly temperatures by shopping inside the Fox Valley’s favored mall.  The Fox River has all the essential stores and more for you to find the right holiday gifts for everyone in the family, including that tough company exchange gift you need to bring.

Pleasant Prairie Premium Outlets, Pleasant Prairie, WI

The Pleasant Prairie Premium Outlet Mall is another action-packed outlet shopping excursion. Unbeatable prices for great name-brand material can be 25-65 percent off. Check out Southern Wisconsin’s favorite outlet mall.

Downtown Cedarburg, Cedarburg, WI

Explore cute boutique shops only found in Cedarburg. Visit 70 shops, including dessert, wine, antiques, art, beauty, clothing, furniture, gifts, jewelry, household, toys, technology, and resale items.

Oshkosh Outlet Mall, Oshkosh, WI

The Outlet Shoppes at Oshkosh are a great group of stores if you want to get a little shopping done in the area. From jewelry to athletic clothes and everything in between, there are many reliable stores for you to complete your holiday shopping.

Downtown Minocqua, Minocqua, WI

Downtown Minocqua has a charming main shopping street. Check out their Gaslight Square, fudge shop, tourist stores, pubs, and clothing shops. Minocqua has beautiful gifts to remind your family of treasured times together in the Northwood’s of Wisconsin.

Key Insights at a Glance

  • Outlets at the Dells: Affordable deals on top brands like Coach, J. Crew, and American Eagle, located in the heart of Wisconsin Dells.
  • Mayfair Mall: Enclosed mall with department stores, a food court, and a movie theater, offering everything from Hot Topic to Apple gadgets.
  • Hilldale Shopping Center: A blend of name-brand stores, dining options, and great deals for a complete holiday shopping experience.
  • Bay Park Square: Popular for holiday deals, photos with Santa, and gift-wrapping services, with online coupons available for shoppers.
  • Greenway Station: Combines artisanal shops with major department stores, alongside dining options to fuel your shopping spree.
  • Johnson Creek Outlet Mall: Conveniently located between Madison and Milwaukee, offering outlet prices on home goods, jewelry, clothing, and more.
  • Wisconsin Dells Downtown: A variety of small businesses, antique stores, and tourist shops with plenty of dining options.
  • Historic Third Ward: Filled with unique local shops, supporting Milwaukee’s vibrant community while ensuring one-of-a-kind gifts.
  • Downtown Delafield: A quaint, spread-out shopping area offering alternatives to the Milwaukee hustle during the holiday rush.
  • Fox River Mall: Indoor shopping to beat the cold, with a range of stores perfect for family and corporate gift shopping.
  • Pleasant Prairie Premium Outlets: Southern Wisconsin’s favorite outlet mall with discounts of 25-65% on major brands.
  • Downtown Cedarburg: A delightful collection of 70 unique shops, including dessert, antiques, clothing, gifts, and more.
  • Oshkosh Outlet Mall: Offers a range of stores, from athletic wear to jewelry, ensuring a diverse shopping experience.
  • Downtown Minocqua: Charming main street with Gaslight Square, fudge shops, clothing boutiques, and Northwood-inspired gifts.
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