Tales of the Cocktail

Join us for Tales of the Cocktail, July 21-26, 2024, in New Orleans, where our 2024 theme, “Inspire,” aims to entice and challenge the global drinks industry to embrace future thinking.

Schedule:

12:00am - 1:30am - Night Event presented by Monkey Shoulder

12:00am - 2:00am - Toast to Rocky presented by Planteray Stiggins' Fancy Pineapple Rum

12:00am - 2:00am - Last Call Happy Hour presented by Sazerac

12:00am - 2:00am - Last Call Happy Hour presented by Black Lagoon Pop-Up

12:00am - 2:00am - Last Call presented by Lalo Spirits

12:00am - 2:00am - Remy Martin 300 Year Anniversary

9:00am - 5:30pm - Attendee Registration

9:00am - 5:00pm - Credentialed Registration

9:00am - 10:30am - No & Low Bar presented by Ritual Zero Proof

9:00am - 10:00am - Daily Group Run presented by Grey Goose

9:30am - 11:00am - Fountain Bar presented by Fever-Tree

10:00am - 11:15am - Branding Up for Yourself: Strengthening Community and Equity in Brand Relations Seminar presented by Freepour and La Gran Famila: Bacardi

10:00am - 11:00am - Joining the Dots: Neurodiversity and Addiction in Hospitality Seminar

10:00am - 1:00pm - Meet the Distillers

10:00am - 5:30pm - The Lyre's Living Room at the Beyond the Bar Lounge

10:00am - 12:30pm - TOTC 2024 Grant Recipient Showcase presented by Cointreau

10:00am - 12:00pm - Tasting Room Bar by Hanson of Sonoma Organic Vodka

10:00am - 5:00pm - Bookstore & Bitters Market

10:00am - 12:00pm - Carrollton Tasting Room presented by The Tasting Alliance

10:00am - 11:00am - Social Stupidity: How to Strengthen our Social Bonds Seminar Presented by Seedlip

10:00am - 12:00pm - Algiers Tasting Room presented by El Tequileño & La Fortaleza Tequila

10:00am - 5:00pm - Barfly Boutique

10:30am - 12:00pm - Mozart Chocolate Liqueur's Spiked Coffee Counter

10:30am - 12:30pm - "Rye Whisky Redefined" presented by Stauning Whisky

11:00am - 12:15pm - Zero to Hero: Effective Strategies for Curating Non-Alcoholic Menus in Today's Bar Scene Seminar presented by Topo Chico

11:00am - 1:00pm - "Irish Whiskey: The Rise, Fall, Resurrection and now Revolution" - Simon Difford

11:00am - 12:15pm - Raising the Bar: Innovative Design for Sustainable Profitability Seminar

11:00am - 3:00pm - Product Demo Table presented by Smart Tab

11:30am - 12:30pm - Advanced Techniques for Sustainable Bars & Restaurants​

12:00pm - 1:30pm - Thursday Cocktail Tour: Absinthe Tour

12:00pm - 1:30pm - The Coven presented by Namari

12:00pm - 3:00pm - New Orleans Spirit Competition: Award Announcement & Grand Tasting

12:15pm - 1:15pm - Pisco 101: Varietals, Techniques & Terroir Seminar

12:15pm - 1:15pm - God Save the Gin Seminar

12:30pm - 1:45pm - Flavors of Immigration Seminar presented by Tequila Cazadores, Tequila Patron, and Freepour

12:30pm - 2:00pm - Fountain Bar presented by Cutwater

1:30pm - 3:00pm - Grab & Geaux presented by Ritual Zero Proof

1:30pm - 3:00pm - How to Train your Palate for Mouthfeel Seminar Presented by Campari Academy

1:45pm - 3:00pm - Intentional Experience Design: Perspectives and Tools for Inclusive Hospitality to Welcome More People Seminar

2:00pm - 3:30pm - Thursday Cocktail Tour: Bourbon Street and How It Got That Way

2:00pm - 4:00pm - Vermouth Voyage: A Journey Through Sherry-Inspired Flavors

2:00pm - 5:00pm - Meet the Distillers

2:30pm - 3:30pm - Aquavit 101 Seminar

2:30pm - 4:30pm - "Unearth the Rye Truth" - Tracie Franklin

2:30pm - 4:30pm - Tequila Aged in Coffee Barrels? Experience and Taste Quintaliza Tequila

2:30pm - 3:30pm - Embracing Home Cocktails Through Bartenders & Brands Seminar

2:30pm - 3:30pm - World Class Alumni Networking Mixer- Career Conversations​

3:00pm - 4:00pm - The Pursuit of Awards presented by Patron Tequila and Freepour Seminar

3:00pm - 4:30pm - No & Low Bar presented by Aplos World

3:00pm - 5:00pm - Guest Shift presented by Discover Puerto Rico

3:00pm - 5:00pm - Champagne Toast to Surf Club Miami at the Four Seasons New Orleans

3:30pm - 5:00pm - Fountain Bar presented by New Riff Distilling

3:30pm - 5:00pm - World Class Cocktail Battles

4:00pm - 6:00pm - Happy Hour with The World’s 50 Best Bars #7 Bar Licorería Limantour presented by Hyatt Centric

4:00pm - 5:30pm - Grab + Geaux: Agave is trying something new....VODKA! Introducing Weber Ranch 1902

4:00pm - 6:00pm - Collectif 1806 x Hansen’s Sno Bliz

4:00pm - 6:00pm - Happy Hour presented by DonQ

4:00pm - 6:00pm - Four Seasons and The Lost Explorer: A Global Cocktail Affair - Asia

4:30pm - 6:30pm - Happy Hour presented by Juliette Peche de Vigne

4:30pm - 6:30pm - St. George Happy Hour at Hotel Monteleone

4:30pm - 6:30pm - Happy Hour presented by Sweet Gwendoline French Gin

6:00pm - 9:00pm - Spirited Dining presented by Hotaling & Co

6:00pm - 9:00pm - The Francophile Cocktail Dinner Experience: An Official Tales Spirited Dinner

6:00pm - 10:00pm - 18th Annual Spirited Awards Red Carpet & Ceremony

6:00pm - 9:00pm - Spirited Dining presented by Diageo

6:30pm - 9:00pm - A Spirited Dinner with Mozart Chocolate Liqueur

9:00pm - 11:00pm - Guest Shift presented by Midnight Rambler

9:30pm - 11:30pm - Cocktail Hour with Brenne French Single Malt Whiskey & Bluecoat Gin

11:00pm - 11:59pm - HOUSE of FIRE presented by Casa Lumbre Spirits

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Date: July 21-26, 2024