Tales of the Cocktail

Join us for Tales of the Cocktail, July 21-26, 2024, in New Orleans, where our 2024 theme, “Inspire,” aims to entice and challenge the global drinks industry to embrace future thinking.

Schedule:

12:00am - 2:00am - Last Call Happy Hour presented by Sazerac

12:00am - 2:00am - Sherry Boys Mixtape Vol. 1

12:00am - 2:00am - Last Call presented by Pueblo de Sabor

12:00am - 1:00am - Guest Shift presented by Barter + Shake

8:30am - 9:30am - Yoga with the Healthender presented by Aplos World

9:00am - 10:30am - No & Low Bar presented by Ritual Zero Proof

9:00am - 5:30pm - Attendee Registration

9:00am - 5:30pm - Credentialed Registration

9:00am - 10:00am - Daily Group Run presented by Grey Goose

9:30am - 11:00am - Fountain Bar presented by The Reid Single Malt Vodka

10:00am - 11:00am - I’ll Have What She’s Having: The Five Cocktails Defined By Women’s Right to Booze Seminar

10:00am - 11:15am - Soil(ED): Digging into Flavor presented by Campari Academy Seminar

10:00am - 5:30pm - Nate Gana Spirits Lounge: Wednesday

10:00am - 5:30pm - The Lyre's Living Room at the Beyond the Bar Lounge

10:00am - 5:00pm - Bookstore & Bitters Market

10:00am - 12:00pm - Algiers Tasting Room presented by Independent Distributor Network

10:00am - 11:15am - Bartender Bodyshop Workshop with The Healthtender, Presented by Ritual

10:00am - 11:00am - Go Beyond Morning Yoga presented by Almave Distilled Non-Alcoholic Blue Agave Spirit

10:00am - 12:00pm - Guest Shift presented by Filthy Food

10:00am - 5:00pm - Barfly Boutique

10:00am - 5:30pm - Onsite Day Experience presented by Fountainbleau Las Vegas

10:15am - 11:15am - Cocktail Content 101: Mastering the Art of Visual Storytelling Seminar

10:30am - 12:30pm - Templeton - History & Innovation

10:30am - 12:30pm - Mijenta Tequila Experiential Aging Process with Maestra Tequilera, Ana María Romero

10:30am - 12:00pm - Grab & Geaux presented by Angel's Envy

10:30am - 11:30am - Networking Nook: Parenting in the Industry presented by Grey Goose and Freepour

11:00am - 1:00pm - Teeling Irish Whiskey Phoenix Parlor

11:00am - 1:00pm - Brand Education + Tasting Room Combo presented by Hotaling & Co

11:00am - 3:00pm - Product Demo Table presented by Smart Tab

11:15am - 12:30pm - Mixing Motherhood: Navigating the Cocktail of Challenges in the Drinks Industry Seminar

11:15am - 12:15pm - Training Demystified 101: What Research Tells Us About How Adults Learn Seminar

11:30am - 12:30pm - Modern Bartending Alchemy: Carbonation, Fat-Washing & Acid Correction

12:00pm - 1:30pm - Wednesday Cocktail Tour: Bourbon St & How it Got that Way

12:00pm - 1:30pm - No & Low Bar presented by Drink the Pathfinder

12:00pm - 1:15pm - Extracts and Essences Seminar

12:00pm - 4:00pm - Marriott International is proud to present All Kinds: Dream on— a pop-up experience that allows visitors to experience lucid dreams all day long.

12:15pm - 1:30pm - Soil to Sip: A Discussion on Estate Rum Seminar

12:30pm - 1:45pm - Like-minded Spirits: Unveiling the Roots of Hospitality in Black, Brown, Indigenous, and Queer-Trans Communities Seminar

12:30pm - 2:00pm - COMOZ BLANC VERMOUTH PRESENTED BY HAUS ALPENZ

1:00pm - 2:15pm - Blind Blanco: Unlocking the Essence of Tequila Presented by Suntory Global Spirits Seminar

1:00pm - 2:00pm - Networking Nook: Journalists and Bartenders Presented by Stray Dog Wild Gin

1:00pm - 3:00pm - Guest Shift with Josh Harris and Cesar Sandoval presented by Almave Distilled Non-Alcoholic Blue Agave Spirit

1:00pm - 4:00pm - Double Chicken Please | Portrait Studio & Gallery

1:30pm - 3:00pm - Laissez Les Bon Temps Rouler with Laird’s and Lazzaroni

1:30pm - 3:00pm - Media Happy Hour: Vodka distilled from…agave? Introducing Weber Ranch 1902 Vodka

1:30pm - 3:30pm - Phat House Party????? Hosted by The Perfect Purée

1:30pm - 2:30pm - Contemporary Employee Relations: Centering Dignity Seminar

1:30pm - 2:30pm - Crafting Your Personal Brand through Competitions for Career Growth

2:00pm - 3:30pm - Wednesday Cocktail Tour: Absinthe Tour

2:00pm - 3:15pm - Road to 2030 Sustainable Bar Workshop

2:15pm - 3:30pm - Vermouth: The Catalyst for the American Cocktail Seminar

2:30pm - 3:30pm - Spirits Production 101 Seminar

2:30pm - 4:30pm - Algiers Tasting Room presented by Infinium Spirits

2:30pm - 4:30pm - Cut & Dry Coconut Cabana presented by Planteray Rum

2:30pm - 4:30pm - Brand Education + Tasting Room by Demerara Distillers Limited

2:45pm - 4:00pm - American Single Malt Roundtable Seminar

3:00pm - 5:00pm - Indie Spirits That Rock 2024

3:00pm - 4:30pm - No & Low Bar presented by Sam Adams

3:00pm - 5:00pm - The Humble Baron 1-Year Anniversary Celebration Continues! presented by Uncle Nearest Premium Whiskey

3:00pm - 5:00pm - A Mob of Mentors: Global Pecha Kucha Showcase Seminar presented by Patron and Freepour

3:00pm - 5:00pm - Guest Shift presented by Altamar Brands

3:15pm - 4:30pm - Harmonies in Mixology: Exploring the Relationship Between Music and Cocktails Seminar Presented by Campari Academy

3:30pm - 5:00pm - World Class Cocktail Battles​

3:30pm - 4:45pm - Pouring Foundations: Financial Planning for Bar Upgrades and New Constructions Seminar

3:30pm - 5:00pm - Fountain Bar presented by Kerry Foodservice

3:30pm - 5:30pm - The El Dorado Rum Ticket with Shaun Caleb

4:00pm - 6:00pm - Aperitivo Time with Edoardo Sandri and Christoph Dornemann at Arnaud's French 75 Bar

4:00pm - 6:00pm - Happy Hour with The World’s 50 Best Bars #7 Bar Licorería Limantour presented by Hyatt Centric

4:00pm - 5:30pm - Grab & Geaux presented by Cutwater

4:00pm - 6:00pm - Happy Hour presented by The Cocktail Guru & Friends

4:00pm - 6:00pm - West Hot American Summer

4:00pm - 6:00pm - Happy Hour presented by DonQ

4:00pm - 6:00pm - Four Seasons and The Lost Explorer: A Global Cocktail Affair - Europe

4:00pm - 7:00pm - Drink Italian Spritz Bar at the Eliza Jane Hotel

4:30pm - 6:30pm - Happy Hour presented by Aviation American Gin

4:30pm - 6:30pm - Happy Hour presented by Rooster Rojo Tequila

5:00pm - 7:00pm - Creps y Mezcal al NOLA presented by Del Maguey Mezcal

5:00pm - 8:00pm - Lovely Day For A Guinness & Oysters Extravaganza

6:00pm - 9:00pm - From Canada, With Love: A Spirited Dinner Presented by Crown Royal

6:00pm - 9:00pm - Elevate & Celebrate featuring HighProofPreacher

6:00pm - 9:00pm - Spirited Dining presented by Hotaling & Co

6:00pm - 9:00pm - Spirited Dining presented by Bonnete

6:00pm - 9:00pm - Spirited Dining presented by Tequila Fortaleza

6:00pm - 9:00pm - Spirited Dining Presented by Diageo Single Malts

7:00pm - 10:00pm - It's Tune-Up Time at Fives!

7:00pm - 10:00pm - Single Estate Rum Dinner with Mount Gay Rum

9:00pm - 11:00pm - Guest Shift presented by Brugal 1888

9:00pm - 11:59pm - La Gran Familia BACARDI Presents: 4 The Culture

9:30pm - 11:59pm - Night Event presented by Monkey Shoulder

11:00pm - 11:59pm - Remy Martin 300 Year Anniversary

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Date: July 21-26, 2024