Tales of the Cocktail

Join us for Tales of the Cocktail, July 21-26, 2024, in New Orleans, where our 2024 theme, “Inspire,” aims to entice and challenge the global drinks industry to embrace future thinking.

Schedule:

12:00am - 2:00am - Last Call Happy Hour presented by Sazerac

12:00am - 2:00am - Compass Box presents Johnny's Gold Brick at Bar Tonique

12:00am - 2:00am - Last Call Happy Hour presented by Branca USA

9:00am - 5:30pm - Attendee Registration

9:00am - 5:30pm - Credentialed Registration

9:00am - 10:30am - No & Low Bar presented by Ritual Zero Proof

9:00am - 10:00am - Almave Run Club presented by Almave Distilled Non-Alcoholic Blue Agave Spirit

9:00am - 12:00pm - Massages by Nola Bliss, Presented by Topo Chico

9:30am - 11:00am - Fountain Bar presented by Uncle Nearest Premium Whiskey

10:00am - 5:00pm - Bookstore & Bitters Market

10:00am - 5:30pm - The Lyre's Living Room at the Beyond the Bar Lounge

10:00am - 5:30pm - Nate Gana Spirits Lounge: Tuesday

10:00am - 12:00pm - Boiron’s Spectacular Carnival of Cocktails

10:00am - 11:00am - Club Lillet: Pickleball Pop-Up

10:00am - 11:15am - Upliftment in Action: Finding Meaningful Ways to Elevate and Empower Your Community Seminar

10:00am - 11:00am - What If History Was Written by the Losers? Startup Stories and Moving Beyond the Success/Failure Binary Seminar

10:00am - 12:00pm - Guest Shift presented by Filthy Food

10:00am - 5:00pm - Barfly Boutique

10:00am - 11:00am - Brand Hosted Fitness presented by Grey Goose

10:30am - 12:30pm - Brand Education presented by Don Julio

10:30am - 12:00pm - Grab & Geaux presented by Juliette Peche de Vigne

10:30am - 12:30pm - The House of Jane & Unveiling the Icons Tasting Room

10:30am - 11:30am - Money Matters 101: An Introduction to Thinking about Personal Finance Seminar Presented by Campari Academy

11:00am - 12:15pm - Nourishing Spirits: Fostering Wellness in the Hospitality Industry Seminar Presented by Ritual Zero Proof

11:00am - 1:00pm - Teeling Irish Whiskey Phoenix Parlor

11:00am - 1:00pm - Escape to the Tropics with Worthy Park, Giffard and Tepache Sazón

11:00am - 12:15pm - Building your Dream Career Workshop with Alex Jump & Aleka Ross

11:00am - 6:00pm - Martini Gras by Tanqueray No. TEN

11:00am - 12:30pm - Product Demo Table presented by Garniche - Sugar Foods

11:00am - 4:00pm - New Orleans Spirits Competition Finals

11:30am - 2:30pm - Futures Lab (Seminar) Presented by Food & Wine

11:30am - 12:30pm - DBA Live! Smoke and Mirrors: Cocktail Theatre and Creating Memorable Experiences​

12:00pm - 1:30pm - No & Low Bar presented by Cut Above Spirits

12:00pm - 1:00pm - Stand and Deliver 201: Public Speaking for the Competitive Bartender Seminar Presented by Guiness

12:00pm - 4:00pm - Marriott International is proud to present All Kinds: Dream on— a pop-up experience that allows visitors to experience lucid dreams all day long.

12:15pm - 1:45pm - Vinegars and Acids in Cocktails Seminar

12:30pm - 2:00pm - Fountain Bar presented by Bardstown Bourbon Company

12:30pm - 3:30pm - Small Day Event presented by Altamar Brands

1:00pm - 3:00pm - Guest Shift presented by The Jones Assembly

1:00pm - 2:00pm - Networking Nook: Embracing Neurodiversity - Workshop & Meetup

1:00pm - 4:00pm - IT'S BACK! Three Martini Lunch at Galatoire's with Maybe Sammy and Dean & Nancy

1:00pm - 2:00pm - Behind! How to Beat Procrastination and Let Creativity Thrive! Seminar Presented by Suntory Global Spirits

1:30pm - 3:00pm - Grab & Geaux presented by The Reid Single Malt Vodka

1:30pm - 2:45pm - What’s Cooler than Cool? Cocktails and Temperature Seminar Presented by Campari Academy

1:30pm - 2:30pm - DBA Live! Making Space for Everyone: A Guide to a More Inclusive Community

1:30pm - 3:00pm - Media Lounge Happy Hour presented by Discover Puerto Rico

1:30pm - 3:00pm - Product Demo Table presented by Badger Bevs

2:00pm - 3:30pm - Tuesday Cocktail Tour: The Big Gay Bar Tour

2:00pm - 4:00pm - Brand Education presented by William Grant & Sons

2:00pm - 3:15pm - Promoting Wellness in the Workplace: Addressing Addiction and Supporting Employee Success Workshop

2:30pm - 4:30pm - Bulleit Innovation Lab | Presented by Bulleit Frontier Whiskey

2:30pm - 4:30pm - Algiers Tasting Room presented by Fountainbleau Las Vegas

2:45pm - 4:00pm - Pot Still Whiskey: Ireland's Gift to the World presented by The Busker Irish Whiskey

3:00pm - 5:00pm - Tales Catalyst

3:00pm - 4:00pm - More of the Same: Expanding Your Bar Concept Seminar

3:00pm - 5:00pm - Cristalino Colección de México Presents: The World of Cristalino and the Newest Expressions in Aged Tequila

3:00pm - 5:00pm - Guest Shift presented by Bar Belly

3:00pm - 4:30pm - No & Low Bar presented by Mockly

3:00pm - 4:00pm - Networking Nook | "State of No- & Low-Alcohol" Workshop & Meet-up with Derek Brown & Camille Vidal (Sponsored by Distill Ventures)

3:00pm - 4:30pm - Tuesday Cocktail Tour: Brandy/Bourbon/Bitters/Ice

3:30pm - 5:00pm - Fountain Bar presented by Green River Distilling Co.

3:30pm - 4:30pm - DBA Live! Why Menus Matter: The Psychology of Menu Design

3:30pm - 5:30pm - Crown Royal Tasting Saloon

4:00pm - 6:00pm - Happy Hour with The World’s 50 Best Bars #7 Bar Licorería Limantour presented by Hyatt Centric

4:00pm - 6:00pm - Mijenta Tequila Happy Hour at Jewel of the South

4:00pm - 6:00pm - Happy Hour presented by Rooster Rojo Tequila, Amber Beverage Group

4:00pm - 5:00pm - The Story of Whiskey: 60 Minutes of Bad Standup Comedy Punctuated by Drinking Seminar

4:00pm - 5:30pm - Grab & Geaux presented by Ritual Zero Proof

4:00pm - 7:00pm - Harry's New York Bar presented by: Remy Martin & Telmont

4:00pm - 6:00pm - Four Seasons and The Lost Explorer: A Global Cocktail Affair - America

4:00pm - 7:00pm - Drink Italian Spritz Bar at the Eliza Jane Hotel

4:30pm - 6:30pm - Happy Hour presented by Beautiful Booze

4:30pm - 6:30pm - Happy Hour presented by BCI Bonnete

4:30pm - 6:30pm - No/Low Tour presented by Focus on Health and Mover & Shaker

4:30pm - 6:00pm - Ben's Friends Meeting

5:00pm - 8:00pm - Disaronno House - Double Take over @Peychaud’s bar with Boadas and Herbs&Rye

5:00pm - 7:00pm - Salon St~Germain

5:30pm - 7:30pm - Maison Perrier Portrait Gallery Opening

6:00pm - 9:00pm - Spirited Dining presented by McCormick Distilling Co.

6:00pm - 9:00pm - Spirited Dining presented by Lalo Spirits

6:00pm - 9:00pm - Spirited Dining presented by Balcones Distilling

6:00pm - 8:30pm - Tequila Ocho Dinner Experience

7:00pm - 9:00pm - D'USSÉ Presents: Meet the Maker x Eleven Madison Park

8:00pm - 10:00pm - Guest Shift presented by Elijah Craig

9:00pm - 11:00pm - Festival Noir Presents The Great Shakeup Guest Shift with Giovanni Lubin

11:00pm - 11:59pm - Guest Shift presented by Barter + Shake

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Date: July 21-26, 2024