Tales of the Cocktail

Join us for Tales of the Cocktail, July 21-26, 2024, in New Orleans, where our 2024 theme, “Inspire,” aims to entice and challenge the global drinks industry to embrace future thinking.

Schedule:

9:00am - 5:30pm - Attendee Registration

9:00am - 5:30pm - Credentialed Registration

10:00am - 10:15am - Toast to Tales

10:00am - 12:00pm - Guest Shift presented by Filthy Food

10:00am - 5:30pm - The Lyre's Living Room at the Beyond the Bar Lounge

10:00am - 5:30pm - Nate Gana Spirits Lounge: Monday

10:00am - 5:00pm - Bookstore & Bitters Market

10:00am - 5:00pm - Barfly Boutique

10:15am - 11:45am - Fountain Bar presented by Holladay Distillery

10:30am - 12:30pm - Aroma Masterclass: Discover How Aroma Influences Taste With Silent Pool Gin

11:00am - 12:00pm - TOTC2024 Keynote: How Bartenders Grow Your Brands - The Findings, Supported by Topo Chico

11:00am - 1:00pm - Punch: Trend-Inspired Mixology, presented by Pinterest and Punch Room by EDITION

11:00am - 2:00pm - Follow the Line presented by Metaxa

11:00am - 4:00pm - New Orleans Spirits Competition Finals

11:00am - 1:00pm - Guest Shift presented by The Grey

11:30am - 1:30pm - HAUS PARTY PRESENTED BY HAUS ALPENZ

11:30am - 1:00pm - Grab & Geaux with Redbreast, The Spots, and Midleton Irish Whiskies

11:30am - 1:00pm - No & Low Bar presented by Cut Above Spirits

11:30am - 12:30pm - DBA Live! Trend Forecasting: What’s Next for the Bar Industry

11:30am - 1:30pm - Casa Lotos Sotol Experience: Lotos & Lunch

12:00pm - 1:30pm - Monday Cocktail Tour: The Big Gay Bar Tour

12:00pm - 1:15pm - So You've Been Offered a Bar Partnership Seminar

12:00pm - 1:15pm - Up Your Probability Of Profit - Tapping Consumer Insights To Operate Smarter Not Harder Seminar presented by La Gran Familia: Bacardí and Freepour

12:00pm - 2:00pm - Brand Education + Tasting Room Combo presented by George Dickel

12:15pm - 1:45pm - Carbonation: The Science and How To Apply It Seminar

12:30pm - 1:30pm - Networking Nook: First-Time Tales Attendees

1:15pm - 2:15pm - Teamwide Financial Engagement & Open Book Management 101 Seminar

1:15pm - 2:45pm - Fountain Bar showcasing Innovative cocktails, flavorful foams, liquid nitrogen and much more

1:15pm - 2:30pm - Olives: A Symbol of Peace and Cocktails Seminar Presented by William Grant & Sons

1:30pm - 2:30pm - DBA Live! Bar Management and Staffing: Recruit and Retain Your Best Local Talent​

1:45pm - 2:45pm - Networking Nook: A Toast to Women in Whisky with Becky Paskin and Distill Ventures

2:00pm - 3:30pm - Monday Cocktail Tour: Brandy/Bourbon/Bitters/Ice

2:00pm - 4:00pm - Educational Training with the Distiller of Widow Jane & Mexican Ambassador of Mezcal Vago

2:00pm - 3:00pm - Globetrotting Spirits: Basque And Italian Migrations’ Role In Global Drinking Tradition And Business Seminar

2:30pm - 4:00pm - The Low ABV Bar with Lo-Fi

2:30pm - 3:15pm - Longevity Behind the Stick: Breath and Mobility Workshop

2:30pm - 3:45pm - The Way of the Bartender Seminar

2:45pm - 4:00pm - The Evolution of the Modern Hotel Bar Seminar presented by Patron Tequila and Freepour

3:00pm - 6:00pm - An Afternoon Pint & Irish Storytelling

3:00pm - 6:00pm - House of Herradura

3:00pm - 4:30pm - Grab & Geaux with Redbreast, The Spots, and Midleton Irish Whiskies

3:00pm - 4:00pm - Networking Nook: Meet in the Middle - Lessons in Distribution for Producers and Buyers, Presented by Independent Distributor Network

3:00pm - 5:00pm - Botanist Bar x Arnaud's French 75 Guest Shift

3:00pm - 5:00pm - Tasting Room Bar presented by Sommaroy Spirits

3:30pm - 4:30pm - DBA Live! Cold Brew 101: Solutions for Espresso Martini Serves and Beyond

3:45pm - 4:45pm - H2Know: Water in Cocktails 101 Seminar presented by Absolut Vodka

4:00pm - 6:00pm - Happy Hour with The World’s 50 Best Bars #7 Bar Licorería Limantour presented by Hyatt Centric

4:00pm - 5:30pm - Fountain Bar by Tres Agave Organic Tequila

4:00pm - 5:00pm - In the Weeds: Wild Flavors Behind the Bar Seminar Presented by Campari Academy

4:00pm - 7:00pm - Spirited Dining presented by Don Fulano

4:30pm - 6:30pm - Bodega Culture Presented by LP Drinks Co.

4:30pm - 6:30pm - Metaxa presents: Line Athens

4:30pm - 6:00pm - Ben's Friends Meeting

5:00pm - 7:00pm - Guest Shift Sponsored by Seedlip at Peychaud's

6:00pm - 9:00pm - Spirited Dining presented by Hotaling & Co

6:00pm - 9:00pm - Spirited Dining presented by Rare Character Whiskey at St. John

6:00pm - 9:00pm - Spirited Dining presented by Mark Anthony Crafted Brands

6:30pm - 10:30pm - Jack Daniel's Presents: A Journey Through Sound

7:00pm - 9:00pm - Alma Tepec and Casa Lumbre Spirits present FIESTA LATINA at NightBloom

7:00pm - 9:00pm - It's 50s Night in the Big Easy!

9:00pm - 11:00pm - Guest Shift presented by William Grant & Sons

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Date: July 21-26, 2024