San Francisco Rum Festival

Schedule:

1:30 Pm - 7:00 Pm VIP Rum Experts Session

Session #2 –  Vip Rum Experts Session Consists Of A 5.5-Hour Program (1:30 – 7:00 Pm) Offering The Attendees The Opportunity To: 2.5 Hour Early Admission Exclusive Tasting Cup  Taste Premium Rums Access To 2 Vip Seminars (Rsvp Only As Space Is Limited. More Details Soon) Attend Consumer Seminars (Rsvp Only As Space Is Limited. More Details Soon) Automatic Subscription To Therumlab Weekly Industry Newsletter Participate In The Rum Cocktail Hours More Info

2:00 Pm - 3:30 Pm Somarts The Trade “Industry” Session

Session #1 – The Trade “Industry” Session Consists Of A 1.5-Hour Program (2 – 3:30 Pm) Offering Industry Professionals The Opportunity To: Network With The Brand Representative Taste Premium Rums Attend Trade Focus Seminars (Rsvp Only As Space Is Limited. More Details Soon) Mingle With Industry Colleagues Note: Only For Members Of The Trade (Bar, Restaurant & Retail Sale Of Beer/Spirits) And Beverage Media.More Info

2:00 Pm - 2:30 Pm Somarts Spirit Of St Lucia Bartender Final Competition

The Fourth And Final 2024 Spirit Of Saint Lucia Cocktail Competition Sponsored By Bounty Rum And Cocktail Syrup Producer Reàl Ingredients In A ‘Harmonious Fusion Of Caribbean Heritage And Modern Mixology’. Following The Three Successful Rounds This Year In Miami, Chicago And New York, The Cocktail Competition’s Final 2024 Instalment Will Be Held During The San Francisco Rum Festival. The Competitors Are Invited To Create And Present A Unique Cocktail Inspired By Saint Lucia’s ‘Diverse Culture And Natural Beauty’ Using Bounty Rum And Reàl Ingredients. The Winner Will Receive Us$1,500 And A Trip To Saint Lucia. They Will Join Miami Champion Elizabeth Diaz (Of )More Info

2:30 Pm - 3:15 Pm Somarts So You Think You Know Rum

Join Kate Of Lm&V And Arminder Of The Rum Revival In A Blind Rum Tasting Competition. All Rums Poured Will Be From The Lm&V Portfolio (Usa Releases). Should You Choose To Accept, You Will Be Challenged To A Flight Of Blindly Tasted Rum And Asked To Name The Country, Range, Bottling For Each Glass. Winners Who Complete The Tasting Accurately Will Be Awarded A $400 Lm&V Gift Card With A Local Retailer.More Info

3:00 Pm - 7:00 Pm Somarts Vip Enthusiastic Session

Session #3 – Vip Enthusiastic Session Consists Of A 4-Hour Program (3 – 7:00 Pm) Offering The Attendees The Opportunity To: 1 Hour Early Admission Exclusive Tasting Cup Taste Premium Rums Access To 1 Vip Seminar (Rsvp Only As Space Is Limited. More Details Soon) Attend Consumer Seminars (Rsvp Only As Space Is Limited. More Details Soon) Automatic Subscription To Therumlab Weekly Industry Newsletter Participate In The Rum Cocktail HoursMore Info

3:30 Pm - 4:15 Pm Somarts Jamaican Rum-Me Crazy

Martha Miller (Ceo At National Rums Of Jamaica), Shannon Mustipher (Cocktail Consultant, Spirits Educator, And Author) And Alexander Kong’s (Business Development Director @ Worthy Park Estate) Seminar, Titled “Jamaican Rum-Me Crazy,” Delves Into The Rich History And Enduring Popularity Of Jamaican Rum. This Engaging Session Explores The Origins Of Rum Production In Jamaica, Tracing Back To The 17th Century, When Sugar Cane Plantations Began Distilling Rum As A Byproduct Of Sugar Production. Miller And Kong Highlight How Jamaican Rum Has Evolved, Emphasizing Its Unique Distillation Process, Which Often Involves Pot Stills That Contribute To The Rum’s Distinctive, Full-Bodied Flavor. The […]More Info

4:00 Pm - 7:00 Pm Somarts General Admission Tasting Session

Session #4: General Admission Tasting Session Consists Of A 3-Hour Program (4 – 7:00 Pm) Offering The Attendees The Opportunity To: 3oz Souvenir Cup Taste Premium Rums Attend Consumer Seminars (Rsvp Only As Space Is Limited. More Details Soon) More Info

4:30 Pm - 5:15 Pm Somarts Back To The Basics

Join Kate Perry Of Lm&V For A Liquid Discovery Of Commonly Used Terms In Rum Rooted In Its Basic Raw Material And Production Methods. This Comparative Tasting Will Offer A Sensory Understanding Of Fermentation Style (Selected And Wild Yeasts), Raw Material (Cane Juice, Syrup And Molasses) Still Type (Pot And Column) And Aging (Tropical And Continental Climates). More Info

5:00 Pm - 7:00 Pm Somarts Daiquirimania & Intro To Rum Session

Daiquirimania Is A New Program Therumlab Will Be Launching In 2025. We Will Test The Idea (Pilot) At The 2024 Sf Rum Festival. Daiquirimania Will Be A Vibrant Celebration Of The Classic Daiquiri Cocktail, Reimagined With A Modern Twist And Set To The Nostalgic Beats Of Retro Music. This Concept Should Brings Together Rum Enthusiasts, Cocktail Lovers, And Music Aficionados For A Night Of Delicious Drinks And Unforgettable Tunes. Highlights: Twisted Daiquiris: Daiquirimania Showcases A Variety Of Innovative And Creative Daiquiri Variations, Each Crafted By Participating Rum Brands At Their Booth. Attendees Will Have The Opportunity To Sample These Unique […]More Info

5:30 Pm - 6:15 Pm Somarts Choosing The Next Unique & Exotic Rum

Join Antonio W. Bleve, The Respected Proprietor Of Samoroli Rum, And Joris Lincke, An Experienced Commercial Associate And Rum Blender At E&A Scheer, For An Exclusive Seminar On The Discovery And Selection Of The Next Unique And Exotic Rum. Attendees Will Acquire Insider Knowledge From Two Industry Experts, Which Will Enhance Their Understanding And Proficiency In The Realm Of Exquisite Rums. This Seminar Is Guaranteed To Enhance Your Rum Selection Voyage With Valuable Insights And Expert Advice, Regardless Of Whether You Are A Connoisseur Or A Curious Novice.More Info

6:30 Pm - 7:15 Pm SOMARTS Bourbon Consumers Attraction To Rum Presented By SFWS

Led By Jamie Platto, Co-Founder Of The San Francisco Whisky Society, Earl Brown (Co-Founder Of Wright & Brown Distilling Company) And Other Panelists, This Seminar Delves Into The Growing Trend Of Bourbon Enthusiasts Developing An Affinity For Rum. Jamie Will Explore The Factors Driving This Crossover, Such As The Similarities In Flavor Profiles, Aging Processes, And The Increasing Availability Of High-Quality Rums.More Info