Pasadena Tournament of Roses

About Us:

The Pasadena Tournament of Roses is a volunteer organization that annually hosts the Rose Parade® presented by Honda, the Rose Bowl Game® presented by Northwestern Mutual, and various associated events. 

Mission: 

As a volunteer driven, non-profit organization the Tournament of Roses Association brings people together to create premiere events and entertainment celebrating the New Year.

Organizational goals include:

• Providing best possible Parade
• Presenting the best possible intercollegiate post-season football game
• Maintaining the integrity of the Tournament of Roses tradition as a non-profit volunteer organization
• Maximizing income without compromising the non-commercial nature and integrity of the Parade and the Association
• And promoting the city of Pasadena, the community and its culture through Tournament of Roses events

The Tournament of Roses enriches the lives of the many people and organizations it touches by providing satisfying, meaningful and rewarding experiences.