Fisherman's Wharf

Our Mission 

The Fisherman's Wharf Merchants Association was founded in 1946 to provide excellent member service and a strong unified voice that will ensure the growth of our community.  Our vision is to preserve the history and guarantee the future health and success of the fishermen and merchants of Fisherman's Wharf.

With over 125 members representing the hotels, restaurants, attractions, retail stores, tour operators and service providers of Fisherman's Wharf, the Association provides community leadership that keeps the Wharf's history alive and its future secured.